Increasingly, product packaging is part of the customer experience. The consumer expects the brands to produce packages with good design and, above all, that these packages reach him without any damage. For this, the transport of packages must be done correctly.
RCC Auto Transport explain you in details.
Products packed in crumpled or torn boxes, for example, can be rejected by consumers, who fear that the object inside the packages is also damaged. Taking the right precautions when transporting packages can eliminate wasted time, money, and goods.
To help carriers and truck drivers to avoid these losses, we explain in this text what can be done by each party involved in the transport chain to avoid damage to packages and maximize customer satisfaction. Good reading!
How important is proper packaging transport?
Aware of the demanding level of the consumer market, storeowners and product distributors are always attentive to the integrity of the packaging. A damaged package, even if the product inside it is in perfect condition, is not able to be displayed on the shelves of a store, which may force the sale of the item at a price below the market.
In the case of virtual shopkeepers, the damaged packaging may be refused by the buyer at the moment of home delivery, causing financial damage and for the trader’s reputation.
Likewise, the carriers and truck drivers responsible for supplying the stores suffer serious financial losses when the cargo of packages suffers damage and is refused by the merchants. The goods have to be reversed at the expense of the carrier, and the lack of quality in delivery causes the loss of future business opportunities.
What precautions should be taken to avoid damage to the packaging?
For the packaging to be delivered perfectly to the final consumer, the entire transport chain must adhere to good practices in the care of cargo.
From the moment the cargo is accommodated inside the truck, passing through the route from one point to another, until it reaches the recipient, each employee involved must do his part to ensure the best quality of the process.
Responsible for handling the load to the truck and accommodating the load on the body, the shipper must take specific care to ensure that the packages are not damaged during transport.
Good packaging transportation practices should start even before the goods are in the truck trunk. To prevent minor damage and wear to the product packaging, it is recommended that the shipper use coated forklifts. In this way, it is possible to prevent the metal structure of the tool from coming into direct contact with the packages and causing abrasions.
Another fundamental practice that is the responsibility of the shipper is to invest correctly in outer protective packaging. These additional packages were created to wrap the original packaging of the product, not allowing possible shocks and friction during the transport of the truck to cause damage to it.
Attention should also be paid to how packages of fragile products are stacked, taking into account, for example, the weight that packages placed on top exert on those that are accommodated below.
Truck driver care during transportation
The quality of the truck’s driving also directly impacts the condition in which the packages will be when they are unloaded and received by the consumer. The truck driver should be careful with defensive driving, taking care with sudden brakes, to prevent the cargo from moving inside the trunk.
In this sense, it is also important to plan the entire route, opting for roads in better condition, thus avoiding very large holes and sudden shakes that can also cause friction in the load.
To avoid damage to the packaging, the truck driver can also invest in minor modifications to the vehicle to transport this type of product. To eliminate the chance that contact with the internal structure of the body will cause damage to the packages, the driver can invest in the floor covering and the backbone of the trunk.
Care when unpacking packages
Even after the trucker parked the shipment intact at the destination, care to prevent the packages from being damaged continues, now under the responsibility of the disembarkation team.
Landers can also use coated forklifts that do not allow packages to come into direct contact with the metal of the tool. In addition, they should always be careful when accommodating packages carefully in the storage location or the store.
Accidents such as falls can damage not only the packaging but even the products inside it, which, in these types of cargo, tend to be of high added value, such as electronics, decorative objects, food, and books.